Why 3 posts at the same time is a big No-No

Yes you did read that correctly, and this time I will be writing about using twitter.com. I love the idea of using twitter to connect to other people and have fun reading what they post. Occasionally I do skip some tweets because I see so many hash tags in them they’re just difficult to read. But what I especially do not like is when people start posting two or even three updates that are almost identical, except that they use Hootsuite and so the links will be shortened with their service and thus the two or three posts will go through twitter’s initial spam check (because of the link difference) and I will get to see them crowding my time line.

First thing tell them to stop that nonsense or right away block the user, your choice, but even if no one marks them as spam they will continue to do such bad practices and keep on bothering people with that nasty practice!

My recommendation to them you ask? There is a very simple tool that can help them do more with that same tweet if they can schedule it at the right time.

It is absolutely easy to use and will also determine good times to post your updates so you have more people seeing them! I suggest you program some of those times to moments where you will be able to respond so you are using the tool with a maximizing effect.

Have you used buffer? Tell me about it. Do you use another tool, why? how is it better?


Facebook Pages

So you have created your Facebook  Fan page, or for the company you are working on… Here comes the hard part! What to do next? How do I make people come to my page, like it and stay there or at least make them come hungry for more?

It is all up to you, and you know it. The first step is to think about this as a long term relationship, this is no 100 meter sprint, this is a long marathon. Do not start sending all kinds of messages all day long without a plan. What are the goals for using Social Media Marketing? what are the objectives? what do you expect to gain from using this tool? go through these questions and then come back for more.

Right, everything set, so know higher management wants to know how many likes you have, but they have not seen the news on the new statistic called “are talking about” that Facebook just recently came out with. Here is a post by Kevin von Duuglas that will help you understand the metric and how you could go past the “likes”.

Second step, produce engagement on the community, your community. That is the key to social media, or at least that is how I see it, us it to your advantage, post information that is valuable to the people that are listening to you, not just Random acts of marketing (Rams) as I have seen Pam Moore call them. (See more info on Rams here). Remember those goals, objectives I told you to think about, well if you not only thought about those questions and you also gave answers to them you should clearly visualize what you want to happen with your service/brand. So go ahead, start jumping in engaging that community and mostly talking about what they like, who they are and really get to know them so you can understand them and serve them better.

Ah but as so many people know, even with a great plan it can be tough sometimes and inspiration may be challenged, well don’t fret, bloggers are your friends, read, research and you will surely find more information to talk about, always. If that doesn’t seem to be working at all, then here are a great set of things to Post on Facebook Pages for Business for those times when you definitely cannot get it done.

I hope this helps you, but if you still seem stuck let’s get the conversation started, I’m in G+, twitter so go ahead send me a message and we’ll sort it out!

What other things can you think that can be useful to bring those followers into “engagement mode”? What has worked? What hasn’t worked?



An Auto DM, an Auto Unfollow?

empty message!!??

empty message

I joined twitter, for real, about five months ago. I say for real because I did have an account with the social media site since August 2009 but I did not really check it often, or at all. I will not say that I am an expert because that is completely insane, but I have been reading and trying to learn to at least not be a complete newb.

One of the things that I have seen that many people do on twitter is sending an instant/automatic DM (Direct Message), just after someone follows them. The things I have seen on those DM’s range on a variety of topics, they can be questions that seem real, asking to retweet stuff, links to other social media sites or other sites in general, thank you notes and more. My question is, do they REALLY work? I believe that in general it is a waste of my time, and theirs, to set them up, they don’t feel original, are not engaging enough (at least in most of the cases), and many people will hit the infamous unfollow button just as fast as they can because of them.

What would you say if instead of that generic kind of thing as an automatic DM, wouldn’t it be nice to ask a real question by means of a reply? Something genuine, different to each user, or maybe even similar but that is in the spur of the moment not just automatic.

Here is my message to you:
Don’t send “empty” DM’s to your followers, engage with them so they are constantly interested in what you can offer.

Just when I was finishing writing this I saw a nice summary of How to get more twitter followers by Allan Ward which you will probably like to read also


QR Codes The good, the bad, and the ugly experience!

First off a brief summary

We decided to go “all in” with the QR code technology, so the first step was to put it in our handouts and the material that I regularly use. When I set up the link I basically used http://www.bitly.com services to shorten the URL and to help me track whomever clicked on the links. I built a separate link as recommended by Kevin von Duuglas-Ittu. That way I could easily track which of the places I visited was generating more (or less) traffic to the Fan Page on Facebook.

The Good
 As I got into the first place to inform students about their possibilities to study in the U.S, I started to eye if anyone had smart phones to see if it was viable to even show the slide explaining what QR Codes where. I soon found out that many (not all) had phones that at least could read the codes. So then there I was all jacked up about this new thing and when I detected that there was interest I had a brief how-to session on scanning, what tools to use and what they would obtain after going to the link. And the good news is that students were actively searching for apps to scan the code and also would scan it right away!

The bad
What I did was to personally try out different apps with my cellphone and ask others to use other apps with different brands/models, that did help out a lot since it could possibly happen that someone would not be able to scan the code and then all my work would have been in vain! Plus I had in one slide this very useful list of bar code readers and scanners: http://bitly.com/qrcode-edusa. So what turned out bad? People would need time to download the app, install it and then scan the code, with some that had 3G connection it went somewhat fast, others needed to have Wi-fi since they had no data packet connection, and still others that did not have a smartphone that could scan the code. Well nothing unexpected and not truly earth shattering but still points to keep a record of.

The ugly

I set up the QR Code link to redirect to our Facebook Fan Page as I have mentioned before, I had content on the topics that we were going to discuss in the presentation, I even had a small contest each time so see who would answer, correctly, three questions from a discussion in the page. I checked (and waited for over a week), to see the statistics on the people scanning and being redirected to our page. We had plenty of traffic (not in the thousands, I contacted almost 300 people face to face in those 2 days). And the result is that we are still getting some sort of people interested but still very few really having a discussion in there. I did not expect to see 300+ likes in that week but at least say 50-60 more AND some people asking questions and posting a little in the wall or sending messages in some way.
To tell you the truth I was a bit discouraged, but I know it is a process, the seed has been planted and they will come when they see the need. My questions for you are:
  1. What can I do to get them more engaged in the FB page? (at the information session it went very well, but the post action has been sort of quiet on their part)
  2. What strategies have you used that have worked?
  3. What should I do on future sessions that I didn’t consider?

P.S (loved using Evernote to edit this post)