I have just installed an application on my cell phone to jot down ideas, save them as drafts and later on publish them here. It looks really thorough and simple to use, just like WordPress.
This makes me think back on several things:
- if you haven’t started your online presence, or if you are unsure how to do it, now is the time to start thinking why and when you should start getting your own site up and running.
- if your web presence is up, and everything is working smoothly, what have you seen from other sites that you can bring into yours? Do you need more traffic? Are you looking for new customers? Do you want to give extra benefits to your existing customer base? In other words, what is the strategy that you are using online? Is it consistent with your offline strategy? Do they differ greatly?
- let’s say that your company wants to get into the Social Media bandwagon, how will they choose which site(s) to use? I would suggest going where your current and potential customers are. There is no need yet to open several accounts in places where your customers don’t hang out. And I say yet, because in a few months you may think about opening accounts in those sites to get some brand awareness and develop new customers, but it is not your top notch priority right now.
To sum up, your online presence is needed only if your customer base needs it to be, some products or services were not meant to be online. If that is your case, do not start over spending your small budget into unknown areas, grow slowly into the online world.
What do you think?