I have just installed an application on my cell phone to jot down ideas, save them as drafts and later on publish them here. It looks really thorough and simple to use, just like WordPress.
This makes me think back on several things:

  1. if you haven’t started your online presence, or if you are unsure how to do it, now is the time to start thinking why and when you should start getting your own site up and running.
  2. if your web presence is up, and everything is working smoothly, what have you seen from other sites that you can bring into yours? Do you need more traffic? Are you looking for new customers? Do you want to give extra benefits to your existing customer base? In other words, what is the strategy that you are using online? Is it consistent with your offline strategy? Do they differ greatly?
  3. let’s say that your company wants to get into the Social Media bandwagon, how will they choose which site(s) to use? I would suggest going where your current and potential customers are. There is no need yet to open several accounts in places where your customers don’t hang out. And I say yet, because in a few months you may think about opening accounts in those sites to get some brand awareness and develop new customers, but it is not your top notch priority right now.

To sum up, your online presence is needed only if your customer base needs it to be, some products or services were not meant to be online. If that is your case, do not start over spending your small budget into unknown areas, grow slowly into the online world.

What do you think?


Any negative feedback? Here are four pieces of advice

First thing that I want to talk about is negative comments on a blog, why you ask? Because it’s funny how people can be so angry at one’s person post today and not feel a thing about the same post tomorrow. Also, the author has to take into account that the person writing the comment IS a person and possibly will be writing without noticing all the bad feelings that the author may have after reading the comment. Anyway after reading many different bloggers write about what they think about negative comments I can infer that the 4 most important things to do are:

  • Don’t react instantaneously, read and re-read the comment and try to put yourself in the person writing the comment’s shoes. Understand their point of view and if you feel there is a need, reply.
  • Reply or maintain the silence according to the need of each specific comment, some just need to be sitting there for other people to comment and others have to be replied to.
  • Take the comments with a grain of salt, normally, they are not personal attacks, but even if they are, try to take them as criticisms to your blog post, not towards you.
  • Treat the author of the comment politely, they are still people with feelings and maybe if possible you can take the conversation into offline to clear out the differences or at least, agree to disagree.

Surely there will be plenty of things that can be done after you receive negative feedback on anything you do, but you have to understand one thing, everyone is different and to agree or disagree is what makes the world go round, as we say here in my country, that’s why for different tastes we have different colors!

(This last post has come thanks to great advice from #blogchat on twitter)