Are you worried about ROI from Social Media?
“Social Media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers”. – Valeria Maltoni, Principal, Conversation Agent, LLC
Are you worried about ROI? So, is everyone else! We are here to tell you that Facebook marketing efforts can provide you with a great ROI if you are willing to try some of the following:
Offer special promo codes: Communicate the offer on your wall post and direct fans to an offer/coupon tab which has the details. You must always track redemptions to determine ROI. After they purchase you can set up a thank you note or even send them a personalized note written by hand, and ask for their feedback.
Invite your customers to a webinar: Host a webinar where you address a specific problem or issue of your target market. Have a crystal clear call to action at the end of webinar. Make sure that you are solving the problem or at least generating ideas for your customers so they can realize what can be done and how it can be done.
Limited time offers: Users feel compelled to take action when there’s a special offer out on the table, and they can only get the offer during a limited time frame.
Capture their e-mail addresses: Add an opt-in form to collect user’s e-mail addresses. Tell your fans upfront what they will get if they submit their information. Use those e-mails wisely, not just fill their inbox with spam, offer important information and not just upsell. Create trust and always help your customers, they are your reason your company exists!
So, let’s not complain about lack of ROI anymore! Go and try above strategies and email us how they have worked for you.